Sky Betting and Gaming: Overview

Sky Betting and Gaming (SBG) has a rich history as one of the industry’s top providers of online casino and sports content. Sky Bet, the company’s sports betting division, boasts offers intuitive and sleek betting solution for punters, bringing the betting experience to the next level.

Sky Vegas, the company’s premiere browser-based online casino, hosts the latest and greatest slots and table games content from a number of renowned global suppliers.

SG Digital Sportsbook Solution

Sky Betting and Gaming has been an SG Digital customer since 2004. Based on 2017/2018 half year results, SBG sports betting revenue has increased 58 percent to $276 million year-over-year. As a long-term customer, SBG has worked closely with SG Digital to take more control of their own platforms over time, sparking more ownership of their technology and continuous innovation.

SBG runs a highly customized version of the OpenBet platform deployed and managed locally in their infrastructure. They maintain a permanent SG Digital T&M team on site and in our development centers.

iGaming Solution

SBG's Sky Vegas gaming brand is powered by SG Digital technology. Currently, Sky Vegas is fully integration with the division’s Remote Game Server (RGS) technology. Through that integration, more than 60 titles have gone live on Sky Vegas in the past 12 months, and SBG casino gaming revenue has risen 31 percent to $154 million year over year. In Q4 2018, all content will migrate to SG Digital’s Open Gaming System (OGS), giving SBG access to SG Digital’s feature-rich content and massive library of more than 2000 games from its in-house studios and third-party providers.

 

 

Golden Nugget Overview

Golden Nugget is an established brand worldwide with locations in Las Vegas and Laughlin, Nevada, Biloxi, Mississippi and Lake Charles, Louisiana. In November 2013, GoldenNuggetCasino.com was launched with the core goal of extending their customer experience to their digital offering in New Jersey. Since migrating to the Open Platform System (OPS), Golden Nugget has been a consistent market leader. Supported by the largest selection of desktop and mobile games available in New Jersey – a user-friendly interface, best-in-class rewards and Atlantic City based Customer Service, Golden Nugget is the fastest growing online casino operator in New Jersey.

The SG Digital Solution:
Golden Nugget Weekly Cash Back Loyalty (OPS online)

Land-based operators like Golden Nugget rely heavily on a good loyalty system that awards loyalty points accompanied with a separate VIP online patron retention program that does not contain traditional loyalty tiers or points.  

The Golden Nugget Weekly Cash Back Loyalty scheme uses the Open Platform System (OPS). OPS loyalty allows patrons to redeem loyalty points for cash. All other reward types are managed by the promotions interface. For example, in a promotion where a patron earns an amount of loyalty, or loses an amount of money, or belongs to a certain loyalty tier, they can be rewarded with a cash back amount. This type of reward would be covered by an OPS promotion that has conditions associated with the patron’s loyalty tier status, game play activity and the issued bonus.

Loyalty tier settings are customizable by operator, however the number of tiers and their configuration do not change based on whether the patron is playing in a web, desktop or mobile client. The loyalty program and earn rates remain the same for each tier configuration regardless of interface.

Key highlights:

  • The first platform supplier to attempt and successfully complete a platform and database migration within the regulated market of New Jersey and under the strict oversight of the NJ Division of Gaming Enforcement (NJ DGE).
  • Partnered with Golden Nugget and Ezugi, we were the first to launch a regulated Live Dealer iGaming studio within North America.
  • Upon launch, Golden Nugget immediately had the largest portfolio of gaming content (over 350 titles) available in the NJ market.
  • Within one month of the migration, Golden Nugget set a record high for their Gross Gaming Revenue (GGR) in a single month.
  • Within 10 months of the migration, Golden Nugget secured the #1 spot in terms of operator GGR per month and now continually compete and rotate between the top two ‘GGR per operator’ rankings each month.

 

 

Caesars Omni-channel sportsbook

Caesars Entertainment successfully went live with our award winning omni-channel sportsbook platform. The launch included a full end-to-end suite of sportsbook solutions delivered within a 120-day period. The sportsbook platform delivered to Caesars is supported by a managed trading service in retail, mobile (app and mobile web) and desktop.

Caesars locations in New Jersey and Mississippi are now live and taking bets. Following these in-venue launches, mobile betting went live shortly after, just in time for the NFL kickoff at the start of September.

Caesars mobile sportsbook offering instantly expanded the sports betting opportunities for New Jersey players within a safe, secure and reliable betting environment.

Caesars Casino Overview

Caesars Palace Casino is a world-famous brand that has been at the center of the Las Vegas strip since 1966. Building on this strong brand, CaesarsCasino.com was launched offering a wide variety of online casino games such as slots, blackjack and roulette.

Following the license approval by the state of New Jersey, CaesarsCasino.com was launched with the intent to extend the Las Vegas casino experience and excitement in their establishment to new and experienced casino players online from the comfort of their own homes.

Land-based Casino Solution:

The Open Platform System (OPS) was successfully integrated into Caesars global brick & mortar Total Rewards program .The OPS acts as the unifying gateway between your various interactive and offline traditional gaming initiatives. As a regulated piece of software, we are able to connect the Open Platform System (OPS) directly into your brick & mortar Casino Management System’s (CMS) loyalty module & APIs. As a sophisticated account and transaction management engine, the OPS can then provide a single sign-on service and play traffic cop for the various gaming and loyalty accrual activities.

This integration to Caesars’ global corporate loyalty program allowed patrons to play online white earning tier points and having the option to redeem loyalty currency (comp points) for either free online play or offline redemption via Total Rewards on property.